The Daily Mail doesn’t need an invitation to show cleavage or to print a made-up story about how something has been BANNED due to the ‘elf ‘n’ safety’ brigade, so imagine the delight it must have to be able to do both with one article: ‘Cheese-chasers risk life, limb (and dignity) in unofficial event after original was banned‘.
The Daily Mail gets to print this shot of a woman almost ‘losing her dignity’ (not helped by being snapped and put into the Daily Mail I’d imagine:
And they also get to wheel out the myth that the official cheese-rolling event ‘was banned earlier this year because it was deemed too dangerous’ and that ‘This year’s official event was axed after 18 people were injured last year – ten of whom were not even competitors but spectators’. However, as I pointed out at the time when Richard Littlejohn repeated the myth in his column, Tabloid Watch pointed out that this was not the reason why the event was postponed at all:
Yes, this year’s race at Cooper’s Hill in Gloucester has been cancelled. But:
“The organisers of the Cooper’s Hill Cheese Rolling and Wake regret to announce that the 2010 event has been cancelled.
The attendance at the event has far outgrown the location where it has traditionally been held for several hundred years: last year more than 15,000 people tried to attend (according to official estimates) which is more than three times the capacity of the site.”
So the organisers cancelled it. Not ‘health and safety killjoys’ then?
And it’s nothing to do with the actual cheese-roll race itself, which the Mail seems to imply.
So, this whole non-story is just a great excuse to post a picture of some boobs and re-run a lie about health and safety. You cannot argue that the Daily Mail doesn’t know how to please its readers though:
R from Melbourne has earned the wrath of over 303 Daily Mail readers so far for that silly rhetorical question.