Daily Mail Dosing

The repitition of writing about Daily Mail ‘journalism’ makes me realise that I so often start a post in exactly the same way. I always seem to start with the old cliche that just when you think they could not get any worse, they do. However, this is not done for effect, it is written because I genuinely despair at how the Daily Mail manages to sink lower almost every time I happen to visit their website. The story that has me shaking my head with frustration is this: ‘I-Dosing: How teenagers are getting ‘digitally high’ from music they download from internet‘.

This story – written by Daniel Bates* – is currently selected as one of the editor’s ‘six of the best’ and is trying to convince readers that teenagers are listening to music designed to replicate the effects of popular drugs.

Seriously. This is not a joke:

They put on their headphones, drape a hood over their head and drift off into the world of ‘digital highs’.

Videos posted on YouTube show a young girl freaking out and leaping up in fear, a teenager shaking violently and a young boy in extreme distress.

This is the world of ‘i-Dosing’, the new craze sweeping the internet in which teenagers used so-called ‘digital drugs’ to change their brains in the same way as real-life narcotics.

They believe the repetitive drone-like music will give them a ‘high’ that takes them out of reality, only legally available and downloadable on the Internet.

The craze has so far been popular among teenagers in the U.S. but given how easily available the videos are, it is just a matter of time before it catches on in Britain.

It always amuses when you read a story on the Daily Mail website that warns you that the Internet is evil and will give you cancer and allows your CHILDREN to download music that works JUST LIKE DRUGS, because the Daily Mail website is a drug. Thousands of people visit it every day to get their dose of outrage, to post angry comments over made-up stories about ‘elf n safety’ or the PC brigade or pathetic stories about the dangers of Facebook.

Some visitors (or ‘users’) – like myself do suffer violent shaking and extreme distress. Here I would like to start the next Internet craze to see whether the Daily Mail will report it: film yourself visiting the Daily Mail website and show your distress, violent shaking, vomiting and rage that is induced just by scrolling down the homepage and put it on Youtube. If enough of us did that then we’d soon forget about the I-dosing worries and start worrying about a real Internet menace.

Seriously, when I have some time I will be doing this video and encourage anyone with a camcorder and a sense of humour to do likewise. If anyone is good with make-up / theatrics then you can make your eyes bleed for the camera as you are filmed scrolling down the screen. It would be fantastic.


* I am trying to name and shame ‘journalists’ as much as possible.

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