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Tuesday, 09 June 2009 07:30 |
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Another thing I wonder about it wether the Mail's online advertising revenues are built on a stick of cards (as well as other papers). A cursory glance through any story reveals seemingly dozens of foaming right-wing rants often from Americans or 'ex-pats'. The Mail is good at getting alarmist stories ("Muslims to take over universe") linked-to in the likes of the Drudge Report, thus attracting a guarenteed torrent of the most imbalanced American readers. Now, I bet the Mail go to their advertisers and say "We've had x amounts of hits, therefor you owe us y amount of cash" but don't actually say how many of these hits are from people who may legitemately purchase things from the paper or its affiliates. We can assume gun-toting Americans are probably not who advertisers are aiming at. Ditto for the Telegraph and others - from reading the comments on their articles you'd assume the only people in America were ultra-conservative fundamantalist nutcases. Maybe this is even another way to game their google ratings - am sure the rants about 'socialised medicine' and 'Muslim obama' are quite popular keywords in the paranoid realms of the USA. |