Hastiness and superficiality are the psychic diseases of the twentieth century, and more than anywhere else this disease is reflected in the press.
Alexander Solzhenitsyn

ANGRY MOB

We read the papers everyday


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Thoughts... PDF Print E-mail
Tuesday, 09 June 2009 07:30
Another thing I wonder about it wether the Mail's online advertising revenues are built on a stick of cards (as well as other papers). A cursory glance through any story reveals seemingly dozens of foaming right-wing rants often from Americans or 'ex-pats'. The Mail is good at getting alarmist stories ("Muslims to take over universe") linked-to in the likes of the Drudge Report, thus attracting a guarenteed torrent of the most imbalanced American readers. Now, I bet the Mail go to their advertisers and say "We've had x amounts of hits, therefor you owe us y amount of cash" but don't actually say how many of these hits are from people who may legitemately purchase things from the paper or its affiliates. We can assume gun-toting Americans are probably not who advertisers are aiming at. Ditto for the Telegraph and others - from reading the comments on their articles you'd assume the only people in America were ultra-conservative fundamantalist nutcases. Maybe this is even another way to game their google ratings - am sure the rants about 'socialised medicine' and 'Muslim obama' are quite popular keywords in the paranoid realms of the USA.
 
 
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