Knowing the Not Known

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Since 2010 Tiger beer has been running a campaign called ‘ Know The Not Known‘ in which it has tried to provoke curiosity and reward engagement through a series of media partnerships ( Vice and Empire) and a range of bespoke events and creative content creation projects.

Image-1Possibly the most interesting partnership Tiger Beer has formed is with Vice who have just created 3 pieces of bespoke video content to reward consumers curiosity. The 3 videos are known as ‘The Found Series’ and hosted on Vice’s VBS. TV channel as well as Tiger’s YouTube channel. Each film explores the creation and use of a creative space and its impact on the local area and culture.

The first film – Lightship95 – tells the story of Ben Phillips who bought a 500 tonne moored vessel in East London and turned it into a practise space, recording studio and production suite. The film has a bit of a ‘Grand Designs’ feel about it, but instead of charting the creation and use of a living space the film instead explores the creation and use of a creative space. In the true spirit of life as creation Phillips also lives in the boat along with the Lightship95 crew. The video is in interesting journey into a unique studio, as well as a strange tale of maritime conservation and – as Youtube testifies – it is a project that has forged a new direction for the East London music scene.

image-2The second episode – Off Modern – discovers a creative space in South London that sprung up because, quite simply, there was nowhere for creative people to meet up and exchange ideas. From a simple concept has grown a space for young people to produce music, art and create unique club nights.

The third episode – This is it – introduces us to a collective of 12 young creative people based in London, including Film Makers, Graphic Designers, Set Designers, and Animators who have come together to create short films showcasing their talents from their railway arch studio in Shoreditch. Known as ‘This is it’ they are constantly transforming their creative space into imaginary worlds. Their most recent Video “Bad Things That Could Happen” was posted to Vimeo in December 2010 and received over a million views in less than a week.

Each short video is a reminder that creative projects do start and do flourish in a variety of places. Although the videos only focus so far on London it will be interesting if Vice and Tiger Beer can uncover interesting creative projects or partnerships in other places. Perhaps these short films will inspire others to form their own creative projects. Certainly this is something that this blog has talked about in the past, trying to assimilate all of the varied media blogs into something bigger than the sum of its parts. The difficulty with blogging is that it remains on the whole a very individual process and resists overt collaboration. However, as social media has demonstrated, blog traffic and recognition grows when bloggers stand together and publicise the work of other bloggers in their general field. Although informal, this is a creative partnership and as such when one media blog is discovered it generally leads the reader to also discover the others.

This – it seems to me – feels very much in keeping with the spirit of the Tiger Beer ‘Know The Not Known’ campaign.

Viral video by ebuzzing

Help me win a wedding gift for my bride!

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Ok, so those of you who follow me on Twitter might realise that I am getting married this month, in just 29 days to be precise and also that I’m not a particularly wealthy person. For those of you that do not follow me on Twitter, well at least you know now.Competition

Anyway, the reason for telling you that is that I have joined a competition being run by Radisson Blu to win 365 nights to spend at over 200 Radisson Blu hotels all over the world. All I had to do was to give my reason for wanting to win in 100 words or less; people can then vote for my entry and if at the end of the competition – just 23 days to go and I am currently last in the ratings – I am at number one, then I win the competition. It is that simple .

So, all I am asking is that you take the 10 seconds or so it takes to vote for my entry which you can find by clicking here and try to give me the chance to give my very special bride an amazing wedding gift. If you Tweet this post or pass my entry on in others ways it will be greatly appreciated as my bride really does deserve this for all her hard work as a teacher; she really makes a difference teaching in a really tough area and I would love to be able to explore the world with her in the next few years.

Also, you should enter the competition yourselves! All you have to is visit the website to enter ‘ the greatest holiday in the world‘ competition and you can then publicise your entry in any way you want.

As I mentioned earlier the prize is 365 nights to spend at over 200 Radission Blu hotels and you have 5 years in which to take them – so weekend breaks, holidays or single nights away would be sorted for the next 5 years. In addition to the main competition there are also Creativity Awards. – Every week the Radisson Blu Team will select up to 10 winners among the latest entries. Winners are selected based on humour, creativity and originality used to present their stories. Winners get a special badge on their profiles, more publicity and a special gift from Radission Blu.

So, as you can see I’m hardly going to win a creativity award which is why I need you to vote for me. As you can see, I am currently 7016 places away from where I want to be in 23 days time, only you kind readers can change this:

I’m sure you could have been more creative with the message here… but even so, with your help I could be number one, and I could surprise my bride on her wedding day with the most amazing gift. It is up to you. If you want to enter the competition yourself then all you need to be is either an EU citizen, or a citizen of Norway, Iceland, Liechtenstein or Switzerland to participate to enter this competition. But remember, dear readers, anyone in the world can vote, so please do.

You can also vote for yourself or any candidate (or numbers of candidates) once every 24 hours. So why not make a note in your diaries to vote for me every day for the next 23 days? Anyway, enough begging, if you want to hear all this again without having to read then you might want to watch the youtube video.

Thanks for reading, blogging about the media will resume shortly…