After my own issues with the lawyers of the Daily Mail a while back (see here and here for details) they have now been in touch with the excellent istyosty.com and have essentially managed to shut them down. In a letter which you can read on the istyosty.com website the webmaster is told that:
Your deliberate attempt to interfere with Associated o’hits” Newspapers’ ability to get valuable to its website, through the willful infringement of our clients copyrights, are irreparably damaging to Associated News. Under the law, Associated News is entitled not only to injunctive relief against you, but also is entitled to receive awards of damages, recovery of your ill-gotten profits, and to recover the attorneys’ fees and costs it incurs as a-result of your violations of law. Statutory damages alone may be awarded in the amount of $ 150,000 per work infringed…
I particularly like the claim that istyosty.com had somehow made ‘ill-gotten profits’ from caching Mail articles – quite how istyosty.com was supposed to be making revenue is completely unclear, but that doesn’t stop a Daily Mail scare letter from making the claim anyway (like the newspaper, the letter seems a big fan of threatening hyperbole).
So, another website has been successfully neutered by the Daily Mail – which some of you might view as perfectly valid, given that it was created to attempt to rob the Daily Mail of hits and therefore potential revenue. However, I think the website was more about sending the Daily Mail a message about the tactics that it uses to drive traffic to its website. Essentially the Mail Online website has become a powerful Internet troll, sucking in outraged traffic as it produces article after article of staggering ignorance or offence to which people feel compelled to read and respond to.
I am no better, given that I respond in detail on this blog, but whilst the Internet troll that is not fed with responses will ultimately go away, the Mail Online trolling isn’t going to because it has such a large platform and its trolling only supplements the traffic generated by celebrity drivel – so it matters not whether I blog about it or not, I am not the only one feeding it.
I guess we have to look on the positive side of things and acknowledge that legal action is at least an acknowledgement that the Mail group are becoming increasingly annoyed at their ‘product’ coming under attack online, no matter how small in terms of revenue or traffic those attacks are.