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Tuesday, 09 June 2009 07:20 |
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I suspect the majority of the Mail's pointless celeb stories are actually an attempt to game their Google ratings. You will notice that they seem to have 'clusters' of stories all about the same non-issue (i.e. Tom Cruise's kid, Holly Willoughby's clevage). Whats probably happened is their SEO (search engine optimisation) people have told them the easiest way to get high ratings is to go through whatever keywords are popular on Google and write irrelevant copy about them. Then when Google's web-bots are scanning the Mail they pick up the fact that their content is constantly changing but within certain popular parameters, thus giving them a higher position on news/web searches. For example, what is the most popular web-site of today? Its either Facebook or Twitter. How many Mail stories mention Facebook or Twitter in the headline, rather than, say Slashdot or MIT OpenCourseware (also popular sites)? Thats SEO in action, folks... This may also explain why the Mail (and other tabs) have a fondness for banal or insulting neologisms (NuLieBoor, Hairy Angel, Jock McStalin) and why said words & phrases appear hundreds of times in comments allegedly posted by people all around the country. |